Many would not be familiar with the term payday loan, but those who are, know that it is a friend in need. Yes, it’s a loan that can help you to overcome all your emergency financial needs before your actual payday arrives. This loan can help you to clear some of your small financial needs that crop up in the middle of the month. This loan ensures that you are not left high and dry when you have to pay for your son’s summer project or our wife’s sudden demand for extra cash. But what actually is a payday loan? Well, a payday loan is a small loan that is disbursed by the banks and the financial institutions for a short period of time i.e. till your next payday. For many people recent months have brought about the financial meltdown of their personal finances. Individuals who have previously been welcomed by banks, credit card companies and other financial institutions have found that their credit ratings have plummeted because they have suffered difficulties keeping up previously agreed repayments through becoming unemployed, put on short time or some personal misfortune. Others may have just got used to managing their finances by borrowing more when needed.