They have tried it in the past and it has not generated the results they expected.
They believe that purchasing a Realtors list for marketing is too costly.
If they had the time to research it further most would find both of the reasons listed above could be misinterpreted information.
For those who did not get the results from the list that the were expecting, the reason likely had more to do with the marketing than it did with the list. The key to successful marketing is consistency of message and frequency of message. It can take 20 or more contacts with prospective customers before they make a decision to buy. For Realtors, it can take even longer if your service competes directly with one with which your target already has an established relationship.
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